American Express - The Platinum Card

The Platinum Card refresh was American Express’s largest marketing initiative for 2025 – and the in-house agency’s biggest project to date both in amount of assets and budget. I was the lead ACD/copywriter delivering below-the-line video and audio assets across 2 audience segments for CTV, online video, and social. This project helped our young in-house agency prove ourselves to the broader corporation — making us the agency of choice over external partners.