Brianna Gross
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Peg Pérego
Campaign

In ads for baby products, we tend to see a lot of laughing babies, smiling parents, and surprisingly clean houses. In reality, parenthood is a lot more difficult. Peg Pérego high chairs are designed to make parenthood a little easier. With stain-proof fabric, mar-resistant caster wheels, and a five-point safety harness, these high chairs are built to withstand babies. 

Art Director: Whitney Downing 

PRINT

 

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PACKAGING 

Every box will come with a thank you note from baby herself. 

 
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PRODUCT EXTENSIONS

We updated "Baby on Board" stickers to put on the back of your car.

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Our bibs, onesies, and dinnerware are a little more honest (it's okay, she can't read yet). 

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SOCIAL

We started a hashtag that speaks to the universal truth about babies.

 
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CHATBOT

With our VentBot, parents can let out all their frustrations without fear of judgment. 

 
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