Kraft String Cheese is all about the pull. When you feel the temptation to pull something you shouldn't, pull string cheese instead.
Art Director: Allison Rinaldi
Interactive pre-roll ads give users the choice to pull or not to pull. If they resist the pull, they get a coupon. If they choose to pull, they get redirected to the Kraft String Cheese website where they can find something better to pull.
What better way to celebrate the pull than in Pullman, WA with a String Cheese Festival?
Our merch table will sell hats that say, "Don't pull this."
The festival will end with a concert headlined by The String Cheese Incident.