Brianna Gross
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Kraft String Cheese
Campaign

Kraft String Cheese is all about the pull. When you feel the temptation to pull something you shouldn't, pull string cheese instead

Art Director: Allison Rinaldi 

PRINT

 
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OUT-OF-HOME

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DIGITAL

Interactive pre-roll ads give users the choice to pull or not to pull. If they resist the pull, they get a coupon. If they choose to pull, they get redirected to the Kraft String Cheese website where they can find something better to pull. 

Option where user decides not to pull.

Option where user decides to pull. 

Option where user decides not to pull.

Option where user decides to pull. 

IN-STORE

 
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VENDING MACHINE

 
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EVENT

What better way to celebrate the pull than in Pullman, WA with a String Cheese Festival? 

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MERCH

Our merch table will sell hats that say, "Don't pull this." 

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The festival will end with a concert headlined by The String Cheese Incident.

 
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